Business & Finance Calculators p2

Customer Acquisition Cost (CAC) Calculator

Evaluate Customer Lifetime Value (LTV) vs. Acquisition Cost (CAC)

1. Customer Acquisition Cost (CAC)

Marketing Expenses ($)

Sales & Overhead ($)

New Customers Acquired

2. Customer Lifetime Value (LTV)

Avg Order / ARPU ($)

Orders / Year

Retention Rate (%)

Gross Profit Margin (%)

CAC

$150.00

Gross Profit LTV

$896.00

Net Profit / Cust.

$746.00

Payback Period

8.0 mos

LTV : CAC = 5.97 : 1 (Excellent Business Health)